
Additives
9 out 10 top supplements brands in India have additives such as sweeteners, Palm oil and some internationally banned substances in them

Nutrient Absorption
Up to 80% of the supplements you consume orally are not absorbed by your body

Nutrient delivery consistency
70% oral supplements in the market do not help maintain a stable blood nutrient level

Convenience & Ease of Use
40% consumers have difficulty swallowing pills